Lyndze Blosser Logomark

techniques

process

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

concept ideation

business

research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

scenario

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

information architecture

One of the initial steps of the design process was to categorize each content category and create a structural framework that would be flexible to support the digital services.

sketch interactions

Based on the concepts and user scenarios, I then proceeded to sketch the interface interactions. The sketches take into account each platform that we were designing for : iOS, Android, and Web

flow diagrams

Depicting mobile to web These flow diagrams depict every interaction that the user is able to reach within the application. These flows were then validated with developers to ensure the back end could support everything that the user interface would need to do.

wireframes

I created wireframes to go further into detail about where elements should be placed on each screen. The wireframes were then thrown into keynote prototypes to test with target users. The wireframes were updated accordingly as we made iterations.

html prototype

The wireframes were then translated into interactive Keynote prototypes. I ran these prototypes via the Keynote iPad and iPhone app to simulate the interactions with the design.

usability testing

The app was tested at various stages of development with groups of users to figure out where the pain points were. We iterated based on the feedback we got in these sessions. (in house)

style design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

usability testing

The app was tested at various stages of development with groups of users to figure out where the pain points were. We iterated based on the feedback we got in these sessions. (paid)

engineering

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

qa testing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

shipment

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.

feedback

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nisl diam, laoreet quis eros ac.